MARKETING SPECIALIST - EDUCATION

Date: 28 Jun 2024

Location: Mascot, NSW, AU, 2020

Company: Winc Australia

ABOUT US

 

Winc is a company that exists to inspire millions of people in Australia with new and better ways to work and learn. From office, school, facilities and safety essentials, services like print and marketing, to demonstrating what more is possible with our technology and workspace solutions, Winc has a wide product range that can be tailored to our customers’ needs.

ROLE PURPOSE

 

Our Education team work hard to have a meaningful impact on learners, carers, teachers, students, and broader school communities. We work together with leading industry brands to ensure educational organisations have access to best-in-class products and services to help optimise their own learning objectives.

 

We are looking for a Marketing Specialist - Education to join our Marketing and Communications Team in the Education business! This role will work in conjunction with key business stakeholders to develop, execute, analyse and optimise commercially-aligned, integrated marketing and brand campaigns to increase Winc’s share of wallet of Australian schools, childcare centres, universities, as well as healthcare and aged care organisations.

KEY ACCOUNTABILITIES

 

  • Taking marketing strategy and turning it into action by managing the delivery and execution of category, brand and seasonal marketing campaigns including Back to School initiatives
  • Manage the in-house creation of campaign assets working in partnership with Winc’s in house experts to deliver multi-channel executions
  • Track, report and analyse sales during and post campaign across all platforms to optimise marketing mix and return on investment
  • Brief and build eDMs in conjunction with in-house design experts and provide follow up reporting.
  • Develop and grow internal & external stakeholder relationships to ensure a collaborative approach to marketing plans
  • Supporting the brand plans to increase brand awareness and brand equity of the Winc Education brand for teachers, carers, parents, students and school communities
  • Ensure reporting for all campaigns and activities are completed in a timely manner, with learnings integrated into future programs
  • Support the development and implementation of plans to maximise customer usage of catalogues

WHAT WE LOOK FOR

 

  • We are looking for candidates that have around 2-3’ experience in marketing communications/ category marketing in a B2B environment.
  • Experience with email platform software highly regarded.
  • You have a passion for marketing and have some experience in successfully navigating a matrix environment.
  • You’ve got a proven ability to manage tactical execution of strategic initiatives.

WORKING WITH WINC

 

  • We believe we’re better and smarter together and our values reflect our commitment to creating a welcoming, diverse and inclusive environment.
  • We all reap the rewards of diversity with gender equity across teams, senior management and internal promotions as just the beginning.
  • We are committed to First Nations empowerment and support and clear on our responsibility to take action to address the imbalance in opportunities.
  • We are focused on working towards a more sustainable future with our Winc Social Agenda - our plan to make a difference across six pillars of social responsibility (Safe Work Practices, Gender Equity, First Nations Empowerment and Support, Climate Change, Responsible Packaging/Management of Waster and Ethical Sourcing). 
  • We’re passionate about setting our people up for success and providing the training, tools and environment to enable you to perform your best and develop your career at Winc. 
  • We take care of our people through our internal Mental Health First Aider network, free access to our Employee Assistance Program, and generous leave entitlements to support you through the various priorities and stages of life (e.g. Lifestyle Leave, Volunteering Leave, Cultural Awareness Leave, Sorry Business Leave, Paid Parental Leave, Domestic Violence Leave).
  • And finally, there’s plenty of perks! Our much loved quarterly Our Heroes recognition program, team discounts, corporate partner discounts. People say it’s a really collaborative and supportive environment – why don’t you be the judge?

 

To Apply:  Send your resume to the Winc People Team by selecting ‘Apply’ and following the prompts.